The Jakarta Post
The coffee bean selection process is part of Gordi's initial goal to constantly present new flavors to customers. (instagram.com/gordi.id/File)
Those who are frequently looking for new experiences related to coffee may consider using this newly established — and said to be the first ever — online coffee subscription service in Indonesia.
According to a press release on Monday, Gordi aims to present various coffee beans selected by professional coffee curators and deliver them straight to customers' homes.
Founded by Arief Said in March this year, Gordi allows coffee enthusiasts to explore both local and international coffee beans. “For instance, we delivered Rwanda’s Buf Nyarusiza and Kerinci Kayu Aro from Jambi in our latest shipment. Previously, we also delivered Toraja Sulotco from Sulawesi and El Salvador’s El Borbollon,” Hendy Yudhistira from the company's marketing and communications division told The Jakarta Post, adding that they usually posted on Instagram whenever they had new coffee beans available.
“Our coffee curators will select two different coffee beans biweekly and deliver them to coffee fans in Indonesia,” said Arief, who used to work as a coffee roaster at Sensory Lab, a renowned roaster in Melbourne, Australia. The selection process is part of Gordi's initial goal to constantly present new flavors to customers.
(Read also: Coffee guerrillas fighting for the perfect cup)
Hint: One of the coffees we will ship next is Ethiopia Konga! --- Welcoming the month of September! As usual, we want to ask you this question, how many coffees have you tried this year? Our subscribers will get their hands on 9 more different coffees from different roasters this year. So, what are you waiting for? Start your coffee adventure with us now to get your first shipment delivered on September 7!
“He is highly passionate in searching for coffee beans that have sweet and ‘wow’ factors in terms of flavor and background,” Hendy said about Arief, adding that those were the elements they hoped to offer during the curating process.
After creating a list of recommended coffee beans, they conduct a cupping process to assess and find the beans' taste note. Following the standards of the Specialty Coffee Association of America (SCAA), Arief generally tries to find coffee that has a high level of sweetness and balance.
Gordi currently provides two packages, Everyday Coffee and Gordi’s Premium Subscription, with prices starting at Rp 53,000 (US$4). Although customers are advised to grind their own coffee just before brewing if possible, the company also offers a grinding service according to customers' brewing preferences. (kes)
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