New Indonesian online shop takes aim at Southeast Asian luxury market

Indonesian companies Lino Putra Mandiri and Walden Global Services (WGS) have launched an e-commerce platform specializing on luxury goods and jewelry.

Entering stiff competition with existing platforms like Orori, the new website, branded WhizLiz, has proclaimed ambitious goals of growing fast each year and gaining a dominant position in the Indonesian and Southeast Asian markets.

Jewelry manufacturer and retailer Lino & Sons will be one of the brands to put its products up for sale on WhizLiz, as its co-founder Ivan Lingga said the company needed an online showroom to reach a wider market.

(Read also: Indonesia home to Asia's largest online luxury goods sales: Report)

As reported by dailysocial.id, the online platform targets consumers who favor fancy and renowned items, and that market segment is predicted to keep growing despite concerns over slow overall economic development, as more middle-income earners can afford luxurious goods.

The e-commerce website has set up a variety of categories to browse for products, ranging from clothing to wedding accessories. It also offers consumers a Stock Keeping Unit (SKU) with every purchase to ensure the items' authenticity. (mra/kes)