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Ads coming to Facebook Live
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For streamers, Facebook says a user will need to have at least 2,000 followers and an audience of at least 300 viewers on a recent live video to get ads on their live videos and receive payment. (Shutterstock/Mygate)
F
acebook’s live-streaming service, known as Facebook Live, has been a relatively ad-free experience so far. It won’t be that way for much longer.
The social media giant announced on Thursday that it would be rolling out “TV commercial-style ad breaks in live videos, and would begin testing ad breaks in traditional News Feed videos as well” according to USA Today.
The release has been in the works since June when Facebook revealed that a way for creators to monetize their videos was in the works. There is no news on how the revenue will be split between broadcasters and Facebook, but just that creators “will earn a share of the resulting ad revenue."
Read also: Facebook videos about to get less office-friendly
For streamers, Facebook says a user will need to have at least 2,000 followers and an audience of at least 300 viewers on a recent live video to get ads on their live videos and receive payment.
As of now, only American streamers can benefit from ad revenue, but Facebook is working to expand to other countries in the near future.
For those who want to try ad breaks in their non-live videos, Facebook is currently working with beta testers and will roll out the feature to others soon. (sul/kes)
