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Celebrity Fitness, Fitness First Asia announce merger
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The combined entity, named Evolution Wellness Holdings (Evolution Wellness), will comprise 152 wholly-owned fitness clubs across Asia. (Shutterstock/File)
T
wo fitness center operators Celebrity Fitness and Fitness First Asia announced their merger on Thursday, a move that aims to create one of the largest fitness club networks in Asia.
Prior to the merger, Celebrity Fitness has operations in Indonesia, Malaysia and Singapore, while Fitness First Asia has branches across Asia.
The combined entity, named Evolution Wellness Holdings (Evolution Wellness), will comprise 152 wholly-owned fitness clubs across Asia.
Read also: The Fitness Phenomenon
Evolution Wellness CEO Simon Flint said in a press release that since both brands had established themselves as pioneering and trusted names in the health and fitness sector, the join forces would allow the company to operate with increased scale, reach and efficiency.
“This merger creates a unique opportunity to build on the success of both brands and I am confident we will further energize the Asia fitness market with collective expertise and experience we now have as one unified team,” said Flint.
The post-merger integration allows Evolution Wellness to has a significant presence in the region with operational scale in four key countries, namely Indonesia, Malaysia, Thailand and Singapore. (kes)
