The Jakarta Post
The LULA table by Eva Natasa. Eva Natasa is among the 28 brands to be featured at the Indonesian Pavillion in the Salone del Mobile, a furniture fair being held in Milan, Italy, from April 4 to 9. (Eva Natasa/File)
Twenty-eight Indonesian brands are set to be exhibited at a pavilion in the Salone del Mobile, a furnishings and design fair in Milan, Italy, from April 4 to 9.
Among the exhibiting brands is Kayou, a wood furniture producer. “We want to show that Indonesian woods, such as jati, sonokeling and mindi woods, possess charm, texture, beauty and color that are very suitable to be used in furniture,” Kayou managing director Alexandre Alvin Handjojo told The Jakarta Post.
Eduardus Tri Aryo, founder of Rattan of Indonesia, said that he intends to promote his furniture globally through this event. “I want to show the beauty of Indonesian rattan, a material that can be used in a modern-contemporary style of furniture,” he said.
Meanwhile, Eva Natasa, owner of Eva Natasa, a contemporary funiture brand, said that she wants to show that Indonesian furniture has good contemporary-styled products. She also wishes to show the quality of local craftsmanship. Eva is also hopeful that Indonesian brands will gain appreciation from the international community through this event. “We hope that it will get distribution channels, so that we could empower local craftspeople more,” she stated.
For the first time, the brands will be showcased in the Salone del Mobile with support from the Creative Economy Agency (Bekraf). Aside from being provided with space, construction and shipping services, the brands are also helped with patent registration. “So that way every brand will be ready to be marketed globally during the event,” said Josua Puji Mulia Simanjuntak, one of four of Bekraf’s deputy heads of marketing.
Curator Aloysius Baskoro said that the selected brands were picked to show the varying identities of Indonesian design. “We want to show the new face of [Indonesian] crafts. It does not always have to be traditional-themed, as long as it shows excellent craft elements,” he said.
The Salone del Mobile was founded in 1961 to promote Italian furniture. It is now claimed to be one of the benchmark events for the furnishings and design sectors throughout the world. Approximately 2,000 exhibitors from around the globe are reported to be participating in the event this year. (asw)