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Jakarta Post

Kanye West, adidas announce launch of newest Yeezy sneakers

Asmara Wreksono (The Jakarta Post)
Jakarta
Mon, April 24, 2017

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Kanye West, adidas announce launch of newest Yeezy sneakers The new addition to the Yeezy sneaker line boasts a cream white colorway Primeknit upper, distinct center stitching and heel tab. (adidas/File)

S

neakerheads worldwide rejoice as Kanye West and adidas have announced the April 29 global release of their collaborative Yeezy Boost 350 Cream shoes.

The new addition to the Yeezy sneaker line boasts a cream white colorway Primeknit upper, distinct center stitching and heel tab.

For hard-core sneaker wearers, the Yeezy Boost 350 Cream White features a semi-translucent rubber outsole and TPU sidewalls and the Yeezy Boost 350 V2 midsole, which features adidas BOOST™ technology, making the sole durable, shock-resistant and responsive.

Read also: This Louis Vuitton sneaker is Silicon Valley’s latest status symbol

The coveted sneaker will be released through an online raffle across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. Sneaker fans can register online at https://yeezy.3stripes.co from Wednesday at 11.01 p.m. to Thursday at 10.59 p.m.

Winners will be notified via an adidas official electronic direct message and/or SMS on Saturday by 8 p.m., and prize collection will commence on Sunday at adidas stores.

The Yeezy Boost 350 V2 will retail for Rp 3.59 million (USD 274.37) and will be available only at adidas Neighborhood Neo SOHO, West Jakarta, and Our Daily Dose Senayan City and The Goods Dept Pondok Indah Mall 2 in South Jakarta on April 29.

Adidas first announced its collaboration with Kanye West in December 2013, and the pairing’s first product, the Yeezy Boost 750, was released in June 2015. The model has been a hit among fans with its various colorways. (asw)

 

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