TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Ikea, Apple collaborate for augmented reality app
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
CEO of IKEA Torbjörn Lööf demonstrates the augmented reality app. (inter.ikea.com/File)
S
wedish furniture giant Ikea has revealed its collaboration with Apple for an augmented reality (AR) furniture app, which aims to help customers picture how a product would look in their home before purchasing it.
“This technology makes it easier to make buying decisions in your own home, get inspired and try many different products, styles and colors in real-life settings with the swipe of your finger,” Inter IKEA’s leader of digital transformation, Michael Valdsgaard, said in a press release.
Read also: WhatsApp extends support again for BlackBerry users
This is not Ikea's first time in utilizing AR technology. In 2013, the retailer introduced Ikea Catalogue “Place in your room”, in which customers could scan selected pages on the 2014 printed catalog with an app, place the printed catalog in a spot where they want to place the furniture and choose which product they like.
However, it is said that Apple will provide stability to enhance the AR experience and make it more accessible for the decision-making process in reality.
The collaboration was announced at Apple’s Worldwide Developer’s Conference on June 5 and Ikea Democratic Design Days on June 7. The app is scheduled to be released in the fall this year. (kes)
