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Coffee delivery service strives to satiate specialty cravings
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The company curates roasts from across Indonesia and the globe and sends them out every two weeks, without telling subscribers what they will receive. (Shutterstock/-)
J
akarta-based coffee curator company, Gordi, caters to adventurous customers on a regular basis, as it sends out its subscription-based box of unannounced beans to coffee drinkers.
Established in 2016, founder Arief Said said the service came as a response to the increasing trend of coffee drinkers choosing and brewing their own coffee at home.
The company curates roasts from across Indonesia and the globe that it sends out every two weeks, without telling subscribers what they would get. It is only when it arrives at your doorstep that the coffee bean is revealed.
Almost two years later, Arief said customer have become more advanced in their knowledge and curiosity over coffee.
"We found that they were craving for something more," Arief said during a recent media gathering at Gordi HQ in South Jakarta.
Beginning in September, the company launched its Black range, a package set for the world's best and rarest coffee. Best, however, also means it comes with a higher price.
Read also: Damn fine coffee! 6 places in Jakarta to get your caffeine fix
Gordi's Orange and Blue packages are each priced below Rp 200,000 (US$14.8) for two delivers a month, where customers can get between 100-500 grams during their subscription period, depending on the market price. Its newest package, meanwhile, sells for Rp 280,000 for a single delivery a month, with only 70-100 grams.
"We send it out once a month to make sure we have enough time for research and development on the coffee and to tell the story as well," Arief said, adding that each box contains a booklet on the farm-to-cup experience.
The first package features Morgan Estate Geisha from Panama. With its complex flavor boasting fruity and floral aromas. Arief said the Geisha varietal is one of the coffee industry's most exclusive beans.
To enhance the experience, he added that the black package also includes ingredients to make water specifically for the coffee.
Using deionized water to be mixed with baking soda and magnesium, Arief stressed that the right balance of minerals magnifies the full flavor potential of the beans to create a more satisfying sip. (kes)
