pple has introduced a new feature that allows users to pre-order apps before their release so they can automatically download them as soon as they are available.
Developers can now put their apps on the App Store ahead of their release. Customers will then be able to decide whether or not they would like to pre-order the app.
Available for all iterations of the App Store — on iOS, macOS and tvOS — this new feature will be useful for developers trying to get word out about an app that is set to launch, and for interested customers who can make use of the app as soon as it launches.
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As reported by The Verge, pre-orders can be free or paid. Should there be any price change during the preorder period, customers will be charged the lowest price. The charge will only be incurred following the successful download of the app.
A similar feature has been offered by Google since 2015, allowing users to “pre-register” for the release of an app on the Google Play Store, so that they can get an alert as soon as it goes live. Users also have the option of unregistering, in case they lose interest in the app. (afr/kes)
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