Swiss watchmaker Omega officially opened its Olympic Games exhibition at the Lotte World Mall in Seoul, South Korea, on Monday.

Displaying 86 years of the brand’s timekeeping history, the exhibition celebrates Omega's role as the official timekeeper of the PyeongChang 2018 Olympic Winter Games.

The brand has participated in 28 Olympic Games since 1932.

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“For Omega, our Olympic Games role has been a passion and a dedication for many years. It’s such a pleasure to open this exhibition and share some of that history and innovation. Timekeeping at such a huge event requires a lot of expertise and technology. It’s definitely an exhibition that all sports fan should see”, said the CEO of Omega Timing, Alain Zobrist, in a statement.

The showcase takes guests through a race-themed tunnel, featuring “Start,” “In-Race” and “Finish Line” sections, displaying some of the most important technologies that have been developed and used by Omega over the decades.

The Start section of the exhibition highlights the comparison between the traditional starting pistol and today’s streamlined electronic gun. Entering further into the showcase, visitors are able to view the new motion sensors at the In-Race section. This new sensor will be introduced at PyeongChang 2018, as well as the Omegascope, a piece of equipment introduced in 1964 that first allowed times to be shown on television.

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Finally, Omega included a handcrafted last lap bell and more modern technologies such as photofinish cameras and photoelectric cells at the Finish Line section. These pieces of equipment are all used to determine the results of the races. Additionally, a photo zone with a stadium background allows visitors to take their own pictures as if they were passing the finish line.

Meanwhile, the display of the brand's new Seamaster Olympic Games collection at the exhibition is sure to delight fans and collectors of Omega alike. The collection represents different colors of the famous Olympic Rings, with five models in black, yellow, green, blue or red. They are largely inspired by several Omega stopwatches from the brand’s timekeeping past – particularly those used at the 1976 events in Montreal and Innsbruck.

The Omega Olympic Games exhibition can be found in the atrium on the first floor of the Lotte World Mall in Jamsil. It is open from 10:30 a.m. to 10 p.m. every day with free admission. (mut/kes)

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