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Chocolate, flower sales expected to soar ahead of Valentine's Day
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To meet the demand for chocolates and flowers that rose drastically in February, Garry expressed hope that sellers would be well prepared in terms of stock and variations on offer. (Shutterstock/File)
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ocal e-commerce platform Tokopedia predicts that chocolate and flower sales will soar ahead of Valentine's Day, following the trend last year where chocolate sales jumped by over 650 percent and flowers sales recorded a 250 percent increase during the celebration of love.
"Valentine's Day is synonymous with flowers and chocolates and this has an impact on the increasing demand for both goods. For sellers, this can be a great business opportunity, which would be a shame to miss out on," Garri Juanda, Tokopedia marketplace co-head, said in a statement on Friday, as quoted by tempo.co.
For this reason, Garri added, the celebration is used by producers and vendors to sell products to a bigger market. Garri further said that the increased sales of chocolates and flowers last year was a reflection of how consumers were interested in online shopping, specifically for the Valentine's Day celebrations.
Read also: Stepping out for Valentine’s Day
To meet the demand for chocolates and flowers that rose drastically in February, Garry expressed hope that sellers would be well prepared in terms of stock and variations on offer.
One of the merchants on Tokopedia, Kakaoku Cokelat, claims to have seen a significant sales increase ahead of Valentine's Day. The brand's co-founder Shita Jatmiko said this Valentine's Day sales could even reach a 500 percent increase compared to a usual day.
Shita added various preparations have been made for this Valentine's day, noting that some of the most popular chocolate products from the brand include chocolate flower bouquets, chocolate photo frames and praline text.
Shita said chocolate product sales are a business opportunity that can be maximized during the celebrations, including through Tokopedia. "My advice, the sellers need better preparation ahead of Feb. 14, especially those who are focused on chocolates and flowers," Shita said. (liz/kes)
