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Bridestory Market boasts bigger space, new concept

Keshie Hernitaningtyas
Keshie Hernitaningtyas

The Jakarta Post

Jakarta  /  Fri, July 20, 2018  /  01:45 pm
Bridestory Market boasts bigger space, new concept

Visitors explore the Bridestory Market wedding expo on its opening day, July 19. (JP/Keshie Hernitaningtyas)

Annual wedding exhibition Bridestory Market has returned on Thursday to the International Convention Exhibition in BSD, Tangerang, Banten. The wedding expo is located in Halls 1-3A and runs through July 22.

The second edition of the Bridestory Market boasts more than 750 booths in 26 bridal categories featuring vendors and venues from Indonesia, Singapore, Malaysia and Hong Kong, and includes brands like The Mulia Resorts and Villa Nusa Dua Bali and the Shangri-La Jakarta, as well as SweetEscape photo services, Tulola Designs and Wong Hang Distinguished Tailor.

According to Bridestory marketing vice president Ayunda Wardhani, visitors can expect to explore not just a bigger event, but also a new concept.

"Aside from expanding the exhibition from three to four halls, we have a new addition called Bridestory Living in Hall 1 to help couples plan their first home," Ayunda told a press conference on Thursday at ICE. She added that the Market & Museum area featured more than 70 F&B tenants, also an increase from last year.

In developing Bridestory Living, which reportedly features over 200 home and living booths, the expo collaborated Alvin Tjitrowirjo, co-founder and product designer of AlvinT. 

Read also: Bridestory, Food Cycle joins forces with Go-Jek to donate leftover wedding food

"This space aims to inspire newlyweds and young couples who are looking to move into a new house. It was designed to focus more on experience and the home concept, in which a house is more than just walls, floors and a roof, but a space to create memories and express our identity and creativity," said Alvin.

For easier transactions during the event, the expo is offering the Bridestory Pay facility in collaboration with e-commerce platform

"In using Bridestory Pay, customers will have an opportunity to earn up to Rp 1 billion [US$68,900] cashback, in addition to other benefits like a 0% installment and free protection of wedding cancellations," said Ayunda.

The expo is open from 3 p.m. to 11 p.m.on Thursday and Friday, and from 10 a.m. to 11 p.m. on Saturday and Sunday.