The Jakarta Post
Five Indonesian products will be sold on Singles' Day, including instant noodles. (Shutterstock/File)
Singles' Day, an online shopping festival held annually on Nov. 11 in China, will serve as a platform for food and beverage products from Indonesia.
Five Indonesian products will be for sale at the upcoming event, namely Indomie instant noodles, Kapal Api coffee, Richeese biscuits, YanTyTy swallow nests and Papatonk shrimp cracker snacks.
The products would be sold on Chinese e-commerce giant Alibaba Group's Tmall Global platform via the Indonesian Pavilion.
"Alibaba shows its commitment to provide a platform for Indonesian businesses to be able to provide high-quality offers to Chinese consumers," Tmall general manager of public affairs Ryan Wang said in a statement on Monday as quoted by tempo.co.
Also known as the 11.11 Global Shopping Festival, the event, held by Alibaba since 2009, is similar to Indonesia's National Online Shopping Day (Harbolnas), held annually on Dec. 12. Meanwhile, Tmall Global serves as an import platform that Alibaba provides for international brands to reach Chinese consumers.
The Indonesian Pavilion was launched on Nov. 2 in Shanghai, China.
Indonesian Ambassador to China Djauhari Oratmangun said the pavilion was an important step for cooperation between Indonesia and Alibaba. "We hope this initiative will attract more of Indonesia's best products," he said.
According to Tmall, this is the first time Indonesian products will appear at the festival. Previously, products were featured from other countries, including Malaysia, Thailand, Japan, New Zealand, Spain and the United States.
The event is limited in the number of products it can display, as recently conveyed by Alibaba Group founder Jack Ma during a meeting with a number of ministers at the 2018 Annual Meetings of the International Monetary Fund and the World Bank Group in Bali in October.
Ma, who is also an e-commerce advisor for the Indonesian government, said that, for the festival, Tmall could only choose 1 percent of the 10 million brands that had been selling at Tmall Global.
For this reason, Ma said this shopping festival was a great opportunity for Indonesia to get to know the Chinese market. Ma emphasized that the Indonesian Pavilion was intended to enable Indonesian entrepreneurs to grow so that they could be involved in other e-commerce events. (liz/kes)