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Crystal Abidin: On world of internet celebrity

Suci Haryati

The Jakarta Post

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Sweden  /  Sat, April 6, 2019  /  11:59 am
Crystal Abidin: On world of internet celebrity

Understanding fame: Digital anthropologist, ethnographer and author Crystal Abidin is renowned for her extensive research on influencers and internet celebrities. (Courtesy of Crystal Abidin/-)

Digital anthropologist, ethnographer and author Crystal Abidin is well-known for her research on influencers and internet celebrities, but she has no plan to become one. Crystal has been doing extensive research on influencers, internet celebrities and microcelebrities, which landed her on Forbes 30 Under 30 Asia last year and Pacific Standard 30 Top Thinkers Under 30 lists.  “It’s not a nine-to-five career. It’s not a career where you can walk out of your office and think this is the end of my working day,” she told The Jakarta Post at her office at Jönköping University in Sweden, where she is undertaking several research projects. Later this month, she is leaving for Australia and kicks off two projects: Decoding the Weaponizing of Pop Culture on WhatsApp in Singapore and Malaysia (funded by Facebook Integrity Research Awards) and So...