Crystal has been doing extensive research on influencers, internet celebrities and microcelebrities, which landed her on Forbes 30 Under 30 Asia last year and Pacific Standard 30 Top Thinkers Under 30 lists.

 “It’s not a nine-to-five career. It’s not a career where you can walk out of your office and think this is the end of my working day,” she told The Jakarta Post at her office at Jönköping University in Sweden, where she is undertaking several research projects.

Later this month, she is leaving for Australia and kicks off two projects: Decoding the Weaponizing of Pop Culture on WhatsApp in Singapore and Malaysia (funded by Facebook Integrity Research Awards) and Social Media Influencers as Conduits of Knowledge in Australia and Asia (funded by the Australian Research Council).

She already listed her projects on Wishcrys.com -- one of her 12 blogs -- which include the schedules of her talks in Singapore, Australia and Italy, among others.

Online fame: Crystal Abidin's book presents a framework to think about the different forms of internet celebrity that have emerged over the last decade. (Courtesy of Crystal Abidin/-)

Her extensive academic work includes three books -- Internet Celebrity, Microcelebrity around the Globe and Instagram -- as well as more than 30 articles consisting of case studies from China, Denmark, Indonesia, Japan, Malaysia, Norway, Singapore, South Korea, Sweden and Thailand.