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Passion, visual communication key to becoming Hot Wheels designer
Hot Wheels designer Brendon Vetuskey discusses die-cast cars, passion and the steps you should take to follow his path.
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Hot Wheels designer Brendon Vetuskey poses during an interview on Oct. 25 in South Tangerang. (JP/Narabeto Korohama)
Easily found even in minimarkets across Greater Jakarta, the popularity of die-cast toy car brand Hot Wheels is undeniable nowadays.
Established in 1968 by California-based toy manufacturing company Mattel, Hot Wheels consistently attracted fans with new and unique die-cast toy cars, beyond the regular licensed cars that represent certain brands.
“We have something for everybody, not just one little segment,” Hot Wheels designer Brendon Vetuskey told The Jakarta Post during a press conference in South Tangerang on Oct. 25.
Having joined the company in 2007, Vetuskey was a member of Track & Play Sets team prior to becoming the designer of Monster Truck and Red Line Club die-cast.
His first design was the 2010 model of the 1967 Pontiac Firebird 400.
“I probably put a lot of pressure on myself just because I wanted it to be perfect, to make a good impression,” he said, reminiscing about those days. “I was actually in the Track & Play Sets team, I wasn’t on the die-cast team. There was no obligation for me to work on this car, but it was something that they let me do and were like 'Let's give him a chance'.”
