Indonesian shoppers made good use of the 11:11 online shopping event, popularly known as Singles' Day, with electronics being the most sought-after items.

According to a survey conducted by research site iPrice, shoppers spent Rp 319,000 (US$22.67) on average during this year’s Singles' Day on Nov. 11. 

The most popular items were electronics, home and living products and fashion, with an average value of Rp 409,000, Rp 203,000 and Rp 199,999, respectively. 

Cameras and photography products were the most popular items in the electronics category, while cleaning goods and bags were the most popular items in home products and fashion.

Read also: Sales of local products close to 50 percent of 12.12 transactions

The Singles' Day originated in China as an unofficial holiday for single people. The date, November 11 or 11.11, was chosen as the number “1” resembles a lone individual. The holiday was then adapted into an annual shopping event in several countries, including in Southeast Asia.

For the 2017 celebration, Alibaba shoppers spent 168.2 billion yuan (US$25.4 billion).

In Indonesia, online retailers also hold shopping events offering large discounts and promotions on Oct. 10 and Dec.12, with the latter called Harbolnas, or National Online Shopping Day. (gis/wng)

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