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L’Oréal Indonesia plans to use recycled plastics for all its packaging

Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Sat, July 4, 2020  /  01:31 pm
L’Oréal Indonesia plans to use recycled plastics for all its packaging

L'Oreal products displayed in a supermarket. The brand recently launched a sustainability program called L'Oreal for the Future. (Shutterstock.com/Popescu - Valceanu Marius/File)

L’Oréal Indonesia plans to use plastics from recycled or bio-based sources for all its packaging.

The move is part of the cosmetics company's recently launched global sustainability program dubbed L’Oréal for the Future, which aims to use such eco-friendly plastics for all its product packaging by 2030.

“We’ve removed cellophane [part] in our Garnier key products packaging to reduce the weight and size of the plastic on our packaging,” L’Oréal Indonesia communications, public affairs and sustainability director Melanie Masriel told The Jakarta Post via email correspondence, adding that the initiative was part of the company's commitment to reduce the environmental impact of its products.

"We’ll also continue to raise awareness among our consumers on waste sorting and recycling.”

Read also: L’Oreal reaches out to hearing impaired with makeup class, new sign language

Garnier is one of the beauty brands under L’Oréal that boasts sustainability as its approach, including by reducing the packaging weight and using recycled plastics. 

According to Melanie, the company has developed a global system named Product Impact Labeling to inform people about the environmental and social impact of its products. The system includes a score on a scale of A to E, in which A translates as “the best” in terms of environmental impact, as well as 14 planetary impact factors such as greenhouse gas emissions and water scarcity.  

L’Oréal's previous campaign Sharing Beauty with All, which ran between 2013 and 2020, also highlighted sustainability by reducing its packaging’s weight and using more eco-friendly plastic materials. (kes)

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