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BookMyShow introduces live entertainment streaming platform
BookMyShow Online will stream live entertainment online, including India’s first ever virtual music festival, Sunburn Home Festival, on July 11 and 12.
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BookMyShow’s latest feature is a response to audiences’ growing demand for at-home entertainment during the health crisis. (Shutterstock/diy13)
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ntertainment platform BookMyShow has announced the launch of its online video streaming platform for live entertainment called BookMyShow Online.
In the shadow of the COVID19 health crisis, BookMyShow’s latest feature is a response to audiences’ growing demand for at-home entertainment.
BookMyShow Online aims to cater to the fast-evolving needs of those in need of entertainment in India and also globally for customers using the platform across the United States, United Kingdom, Germany, United Arab Emirates, Southeast Asia and the West Indies.
It has hosted 30 events at scale, including the first global virtual tours of Latin musician Willie Gomez, Australian pop band The Buckleys and American musician Taylor Castro.
Now, it is set to host the first-ever Virtual Music Festival in India with the Sunburn Home Festival, the virtual edition of Asia’s biggest electronic dance music festival.
The festival will be held on July 11 and 12, with performances from DJs such as Vini Vici and Bassjackers, along with 3D animation and special effects.
Read also: Jakarta's FLAVS festival to go online
As a global platform for virtual live entertainment, BookMyShow Online offers paid and free performances across music, comedy and other performing arts.
In a statement, BookMyShow cofounder and director Parikshit Dar said, “Sensing the shift in our users’ appetite for entertainment during this lockdown, we were agile enough to change tack by introducing virtual in-home entertainment offerings in India and other global markets. Our latest video streaming platform BookMyShow Online was born out of this need to make virtual live entertainment, a friction-less and hassle-free viewing experience.”
Launched in 2007, BookMyShow is present in more than 650 towns and cities in India. It works with partners across the industry to provide entertainment experiences to millions of customers.
In the creation of BookMyShow Online, BookMyShow has partnered with video technology platform Brightcove. (cal/wng)
