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Jakarta Dessert Week spreads sweetness on Tokopedia

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Tue, October 6, 2020  /  01:19 pm
Jakarta Dessert Week spreads sweetness on Tokopedia

A dessert table with various cookies, tarts, cakes, cupcakes and cake pops. Jakarta Dessert Week runs from Oct. 5 to 25 on Tokopedia. (Shutterstock/Halfpoint)

Amid the COVID-19 pandemic, Jakarta Dessert Week has marked its return by shifting to a virtual platform from Oct. 5 to 25 on e-commerce platform Tokopedia.

Different from its inaugural edition in 2019 that featured offline events, this year’s festival allows dessert enthusiasts to order special, limited edition menu items and enjoy them from the comfort of their homes. The public can also join live baking demos from Oct. 10 to 11 on the platform.  

Jakarta Dessert Week features 63 merchants with a wide array of sweet treats adopting the festival’s main theme, “Magical”Categories include cakes and cookies; breads and pastries; vegan friendly, gluten free and low calories; ice cream and beverages; and collaborations where various merchants team up with brands to come up with unique dishes.

Beau Bakery, for instance, embraced the theme by launching three Disney-themed menus, such as Snow White’s Apple. Packed in a glass jar, the menu is composed of vanilla oat sponge, milky oat crumble, apple compote, milk and honey bath and honey yoghurt mousse. The price for Snow White’s Apple starts from Rp 135,000 (US$ 9.12).

“Apple must be something that directly pops up on people’s mind when they think about Disney’s Snow White,” said Beau Bakery’s pastry chef Arief Maulana in a press conference on Oct. 5, adding that they’re supported by Indofood’s dairy product Indomilk.

Chocolate maker Pipiltin Cocoa is offering two sweet dishes, one of them is the eight-layered Ransiki Boots that is rich in flavors and textures, including ransiki mousse, matcha mousse and brownie. Pipiltin Cocoa’s co-founder Tissa Aunilla said that the chocolate used in the dish was sourced from Ransiki, a district in South Manokwari regency, West Papua.

“We’d like to introduce various chocolates in Indonesia, so we have chocolates from Aceh, Bali, East Java. The latest product we launched was from West Papua. We also launched it in Japan last year to warm responses,” said Tissa.

Merchants in the festival include Tomaple, Namelaka, Don Bakeshop, Gelato Secrets, Manatea Soft Serve, Momoiro Bakes, Dough Lab, The Talking Cookies and Blooms Doughnuts & Bakeries, among others.

Primo Rizky, one of the founders of Jakarta Dessert Week, said this year’s scope was expanded  by involving home-based food and beverage businesses. “They have been affected by the COVID-19 pandemic, and they can reach out to a wider market with the help of Tokopedia,” Primo said.

Jakarta Dessert Week was founded by renowned figures in the culinary industry, namely Arimbi Nimpuno, Gupta Sitorus, Kevindra Soemantri, Primo Rizky, Talita Setyadi and Tria Nuragustina. They have curated and searched for pastry shops and talents that offer quality desserts and contribute to Jakarta’s dessert scene. (wng)

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