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ICON2020 seeks to impart knowledge about entertainment in marketing
ICON2020 carries the theme Entertainment Now, which seeks to spread knowledge on how entertainment can add value to a company or brand to make it more relevant to the younger generation.
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The ICON2020 conference will release videos of its sessions on Kaskus TV until Dec. 18. (Shutterstock/mangpor2004)
A five-day conference titled ICON2020 will be held online starting on Dec. 14 at 2 p.m.
Initiated in 2016 by venture builder company GDP Venture, ICON aims to discuss current issues in marketing, business and the digital industry.
ICON2020 carries the theme Entertainment Now, which seeks to spread knowledge on how entertainment can add value to a company or brand to make it more relevant to the younger generation.
The event will feature speakers from various backgrounds, including the head of marketing of Spotify Southeast Asia, Jan-Paul Jeffrey, the head of content and user operations of TikTok Indonesia, Angga Anugrah Putra, MOLA TV representative Mirwan Suwarso, the founder and CEO of entertainment company 88rising, Sean Miyashiro, the founder of Narasi.TV and journalist Najwa Shihab, Bank Central Asia (BCA) deputy president director Armand Hartono, e-commerce platform Blibli.com CEO Kusumo Martanto, Lionsgate Play representative Guntur S. Siboro, Garena Indonesia and MENA country head Hans Saleh, podcaster Laila Achmad, Visinema CEO Angga Sasongko and Visinema film producer Anggia Kharisma, the cofounder and CEO of gaming hardware company Razer, Min-Liang Tan, the CEO of game developer Agate International, Arief Widhiyasa, the president of Indonesian Esport Premiere League (IESPL), Giring Ganesha, and the CEO of GDP Venture, Martin Hartono.
ICON2020 will release videos of the speaker sessions each day during the event on video site KASKUS TV, divided by subthemes such as Create Excitement & Get Monetize, From Awareness to Fondness, Always in Trends & Relevant, Go Big through Gaming and Music Next.
To watch the videos, tickets can be purchased at Blibli.com with prices starting from Rp 62,500 (US4.43). Presale tickets will be available until Dec. 9, while the general sale for tickets is open until Dec. 18.
“ICON2020 differs from its predecessors in that it can be viewed online with the ‘watch and rewind’ concept, meaning that people who have bought the tickets can enjoy each session for seven days, [and] they can watch it repeatedly at any time,” GDP Venture CMO Danny Wirianto said in a statement.
The complete schedule of ICON2020 is available on its website. (wir/wng)
