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Jakarta Post

Karim Charlebois-Zariffa: The Invisible Artist

  • Sara Veal

    Contributor

Jakarta   /   Thu, July 23 2009   /  03:18 pm

Karim Charlebois-Zariffa creates the kind of magic you see all the time but never really thought about. Commercials where buildings explode with paint, music videos where rock stars appear to be floating in thin air or film title sequences where plasticine figures morph into live action people and back again. This is motion design, sometimes known as "the invisible art" - on average, twelve minutes of every hour of broadcast television is the work of a motion designer, taking the form of commercials, title sequences, trailers and special effects. "Often people think motion design is a new field of graphic design but in fact it has been around for many years, in different forms," Charlebois-Zariffa said, citing the 1950s and 1960s work of Scottish experimental filmmaker Norman Maclaren, Czech surrealist artist Jan Svankmajer and American graphic...