JP/ Melinda ChickeringIn some ways, Rezal Kusumaatmadja is a matchmaker, marrying the environmental conservational interests of business, NGOs and government.
Working with NGOs while studying in Hawaii, Rezal realized that what is profitable for business can also be good for communities and for the environment.
He also recognized the necessity of involving the private sector in conservation. This led to him founding Starling Resources in 2006.
“Starling was set up to make NGOs think more like businesses and make businesses think more like NGOs,” he said.
One strategy involves the private sector by putting a price on carbon emissions, then selling carbon credits to investors so that companies have a monetary incentive to emit less carbon into the atmosphere. This is called “reducing emissions from deforestation and forest degradation”, or REDD.