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Jakarta Post

Internet penetration and the connected archipelago

  • Aulia Masna

Jakarta   /   Sat, December 31 2011   /  06:00 am

Recently, there has been discussion about the behavior of Indonesians online as well as the potential growth
of the number of people using the Internet.

We found out that the top five online activities by Indonesians involve social media and messaging, and also that there are roughly 50 million Indonesians online, a number that may double in less than five years given the current growth rate.

But what does that mean in terms of the economy? Does this affect businesses at all and if it does, how does it compare with other industries?

The Connected Archipelago is a report that was put together by Deloitte and takes a fresh look at this question by treating the Internet as a boring industry and measuring it in a traditional way. This isn’t as easy as it sounds. It’s shockingly hard.

Governments don’t track the Internet’s activity as they do other in...