The Jakarta Post
The Sinar Mas Group, in cooperation with Excite Japan, a subsidiary of Japan’s giant Itochu Corporation, launched an internet advertising site Excite Point on Wednesday in response to the rapidly growing e-commerce sector in Indonesia .
As an interactive advertising website, Excite Point offers points to visitors who participate in the activities of companies advertising on the excite.co.id website, such as downloading content, making purchases and writing product reviews. Visitors to the site can redeem their collected points for products or phone credit.
Points can be exchanged into mobile phone credit provided by Smart Fren, the telecommunications subsidiary of Sinar Mas.
Excite Japan’s CEO, Kiyoshi Imagawa, said that tapping into Indonesia’s booming market was one of the firm’s strategies to survive the current global economic turmoil.