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Jakarta Post

Windows makes slight gain on Android

  • Mariel Grazella

    The Jakarta Post

Jakarta   /   Tue, March 4, 2014   /  11:47 am

The mobile device platform, Android, is expected to take a 78 percent share of the operating system market of Indonesia this year, slightly down compared to the previous year'€™s rise of the Windows platform.

Data from the International Data Corporation (IDC) estimated that Android held 81 percent of the operating system market share in 2013.

IDC Indonesia head of operations Sudev Bangah estimated Android'€™s market share would decline to 78 percent this year mainly because Windows would rise to 9 percent this year from 2 percent in 2013.

'€œWe think 9 percent is already an aggressive forecast for Windows phones,'€ he added.

Sudev added the Windows platform would gain traction particularly on the back of the enterprises that used Windows operating systems and software in their overarching information technology (IT) infrastructure. This will make integrating Windows smartphones into the overall IT ecosystem enterprise easier, according to Sudev.

'€œEnterprise mobility is the key driver,'€ he said.

IDC data shows the bring-your-own-device (BYOD) phenomenon '€” in which employees bring mobile devices, be they tablets or smartphones, to the office '€” is strong among local enterprises. Indonesia ranks sixth out of 11 countries in the Asia Pacific in the use of mobile devices in the enterprise.

A survey by the IDC also found that 58 percent of enterprises planned to re-design their processes and workflow to take advantage of mobility, while 55 percent of enterprises sought to increase the number of mobile devices connected to their network in the next 18 months.

Sudev added that Android, on the other hand, would see continued support from the consumer sector, considering that Android-based mobile devices carried a wide range of prices.

'€œApproximately 50 percent of all smartphones shipped to the market are under Rp 1.5 million [US$129.39] '€” the price range of the majority of Android smartphones,'€ he said.

Meanwhile, the two other mobile device platforms, BlackBerry and iOS, will see their market share settle at 9 and 4 percent respectively in 2014.

The iOS market share this year will stay the same as the last year as iOS phones catered to a specific segment, he noted.

Based on the IDC'€™s estimate, Sudev said, overall cell phone shipments would go up by 10 percent quarter-on-quarter this year, while smartphones would specifically rise by 4-5 percent.

'€œFor 2014, we are expecting a total cell phone shipment of around 60 million, which is close to last year'€™s estimated shipment figure,'€ he said.

In the fourth quarter of 2013, total cell phone shipments reached 13.2 million, with smartphones forming 26.8 percent of shipments.

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