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Jakarta Post

Govt sets up creative economy body

  • Raras Cahyafitri

    The Jakarta Post

Jakarta   /   Tue, January 20, 2015   /  08:54 am

A new body to be fully in charge of supporting and overseeing the creative economy industry has officially been established, according to a senior official.

Cabinet Secretary Andi Widjajanto confirmed on Monday that a regulation had been issued as the legal basis for the new body.

'€œA presidential regulation [Perpres] has been issued. However, the presidential decree [Keppres] has not yet been issued,'€ Andi said.

A presidential decree usually relates to a decision regarding a one-off policy, such as the appointment of a new public official.

Several names have been circulating as possible heads of the new body, including Triawan Munaf, who is known as an influential figure in the advertising, music and film industries. Triawan, the father of pop singer Sherina Munaf, also volunteered in Joko '€œJokowi'€ Widodo'€™s successful presidential campaign.

Andi declined, however, to reveal whom he considered likely to lead the new creative economy body. However, he did say that the agency would be directly under the president'€™s control.

Impatience for the establishment of the body has been increasing. President Jokowi announced his Cabinet line-up last October, announcing that what had been the tourism and creative economy ministry would become simply the Tourism Ministry.

The elimination of the ministry'€™s function of overseeing the creative economy has been deplored by industry players, partly because the creative economy is seen as a large industry, covering around 15 sectors ranging from advertising to fashion, and therefore needing comprehensive policies. Moreover, in his presidential campaign, Jokowi promised to encourage the creative economy.

In response to the criticism, the President said he would establish a separate body to manage the industry.

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