he Indonesia Local TV Association (ATVLI) has urged the government to set up a new TV-rating agency with comprehensive coverage, as current TV-rating bodies only covered big TV stations and not local TV content.
ATVLI chairman Jimmy Silalahi said current rating bodies only covered 10 out of 98 cities. Indonesia has 34 provinces, 415 regencies and thousands of villages.
"We need a rating body that covers broader areas of Indonesia and is more independent," he said in Jakarta on Tuesday.
As previously reported, the Communications and Information Ministry offered to audit TV-rating agencies. "But that is not what we want. We need a fair, independent rating body," Jimmy said.
Among TV-rating agencies, Nielsen Media Partner dominates TV rating in Indonesia. Its survey is based on how many households watch a program and how many paid advertisements run during the airing of a program. It does not assess the quality of a program. (ags)
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