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Big Bad Wolf book sale extended until Monday
With a positive response from the public, the Big Bad Wolf (BBW) 2016 book sale will be extended until Monday, the event organizers say.
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A love for reading must be nurtured from a young age and this upcoming long weekend sale is the perfect chance to introduce your kids to reading via Big Bad Wolf. (thejakartapost.com/Devina Heriyanto)
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ith a positive response from the public, the Big Bad Wolf (BBW) 2016 book sale will be extended until Monday, the event organizers say.
BBW 2016, a book sale with price reductions of up to 90 percent, is being held in the country for the first time, with 40 containers filled with 1.5 million imported books.
BBW has held book sales regularly in many cities in its country of origin, Malaysia. A franchise was later bought by PT Jaya Retail with Uli Silalahi as director. Uli asked BBW to hold a sale in Jakarta on account of the low literacy rate in Indonesia.
Initially, the event at Hall 10 of the Indonesia Convention Exhibition (ICE) in Tangerang was scheduled to be held from April 30 to May 8, from 11 a.m. to 11 p.m. during weekdays and 24 hours during the long weekend.
"We've seen huge demand for our books, but the long lines might have turned some customers away during their first visit. To serve our customers better, we have decided to extend our sale for an additional 24 hours until Monday 11pm, a total of 110 hours since Thursday, giving people more time to buy the books they want," Ulli told thejakartapost.com on Friday.
She further said that visitors had also been spreading news of the event through social media.
"Weekends have been crazy, packed with book-loving customers from morning until night," she went on.
Previously, the organizer expected 25,000 to 30,000 visitors per day over the long weekend. While on its first day of public operation on April 30, BBW saw 8,000 visitors, and the number jumped to 25,000 on Sunday.
"So far we've had 100,000 visitors. Our target is to sell 90 percent of our books," she said.
She went to say that the company would like to hold the event again next year, following the positive response to this year’s event. According to her, the event has been a great eye opener for the company.
"And when we hold another one in the future, we'll definitely be able to put on a bigger and better show," she promised.
As for improvements, she continued, the company wanted to rent a bigger hall, offer more books and provide better deals to customers. (bbn)
