A contest by carmaker Volkswagen aims to “encourage the young generation to show their creativity."
Volkswagen is scouting for talent among young Indonesians with the "POLOisME Modification Contest".
"The contest is to encourage the public and the young generation, including university students, to show their creativity," Andrew Nasuri, president director of authorized dealer PT Garuda Mataram Motor, said during a fast-breaking gathering on Thursday.
"Design is an ultimate element of the VW Polo. Its dynamic and sporty design makes the car appeal to the younger generation," he said, referring to the new VW Polo 6 1.4 MPI and VW Polo 1.2 TSI, which were launched in April.
There are two categories: the Street Modification Contest and the Virtual Modification Contest. The theme is ‘Sexy, Sporty and Elegant’ without compromising Volkswagen's three main aspects of valuable, innovative and responsible.
The contest qualification kicked off on June 1. Participants must submit their designs before July 16. The six best designs will be announced on July 17. Out of the six, the three best will be announced on July 31 and will be displayed at the Gaikindo Indonesia International Auto Show (GIIAS) in August.
Out of the three finalists, the winner will be announced on the closing day of the GIIAS, Aug. 21. The winner will have the chance to visit Volkswagen’s Headquarters in Wolfsburg, Germany, and see the world's largest carmaker.
Volkswagen has conducted a roadshow to campuses such as Swiss German University, Bina Nusantara University, Pelita Harapan University and Multimedia Nusantara University. (yan)
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