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Jakarta Post

Breastfeeding rates: Is baby formula marketing to blame?

  • Irma Hidayana

New York   /   Fri, July 22 2016   /  07:54 am

Currently, 96 percent of Indonesian children under age 2 are breastfed, according to the latest national figures. It seems a fantastic number.

Unfortunately, the percentage does not reflect optimal feeding practices among infants and young children. This is because “sometimes breastfed” in the first two years, as cited by the national data, won’t meet the nutritional needs of a young child to grow. To do so, optimal breastfeeding is required.

Optimal breastfeeding means a child should be immediately breastfed within the first hour after delivery and exclusively breastfed, with no water, fruit, air tajin (rice water), formula milk or other foods for the first six months.

Then, breastfeeding should continue from six months to two years or beyond and be complemented with other safe and nutritionally adequate foods, as recommended by the Health Ministry, the UN a...