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Jakarta Post

Sari Roti under fire after denying involvement in 212 rally

  • Anton Hermansyah
    Anton Hermansyah

    The Jakarta Post

Jakarta   /   Tue, December 6, 2016   /  06:37 pm
Sari Roti under fire after denying involvement in 212 rally Nippon Indosari Corpindo's breads, branded as Sari Roti, are displayed on the shelf of a minimarket in Jakarta. (Kontan/Cheppy A. Muchlis)

Bread manufacturer Nippon Indosari Corpindo  topped Twitter's trending topic chart this afternoon after the company posted an announcement on its corporate website claiming that their Sari Roti brand was not involved in the 212 rally.

The company mentioned that there were a number of Sari Roti hawkers giving away free bread at Friday's rally in its official statement. Photos of the sellers posing with their empty carts bearing signs that say "Gratis untuk Mujahid" (Free for Mujahids) have gone viral since Friday on social media.

Sari Roti won praise from rally participants on social media during the weekend.

In the press release, the management denied any corporate involvement, mentioning that a customer had bought the bread and ordered the hawkers to stand by at the rally location.

"PT Nippon Indosari Corpindo Tbk. does not get involved in any political activities [...] The information about Sari Roti bread hawkers giving away free bread was not a corporate policy and was done without corporate permission," the release said.

The management added that the company was committed to preserving nationalism and protecting Indonesia's 'unity in diversity'.

The clarification triggered a huge negative reaction from netizens, mostly saying that it was unnecessary, and that the company should even thank rally participants for buying their bread in such large amounts.

Calls for a Sari Roti products boycott have also swarmed social media, with some users posting alternatives from bread as their new choice of breakfast meals. (asw)

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