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Jakarta Post

BTPN seeks stronger presence with Jenius app

  • Primastuti Handayani

    The Jakarta Post

Seminyak, Bali   /   Fri, February 3, 2017   /  01:08 pm
BTPN seeks stronger presence with Jenius app Private lender Bank Tabungan Pensiunan Nasional's (BTPN) vice president director Djemi Suhenda (left) receives a symbol of appreciation after speaking at an event in Jakarta. ( Courtesy of BTPN/File)

Following the recent launch of its Jenius digital mobile banking app, private lender Bank Tabungan Pensiunan Nasional (BTPN) will use the facility to strengthen its presence in Indonesia's major cities as part of its efforts to attract technology-savvy customers.

“So far we will only focus on exploring the market in Jakarta, then Bandung [in West Java], because of our resources,” Djemi Suhenda, BTPN's vice president director, told a group discussion late Thursday in Seminyak, Bali, without going into details.

Jenius as a mobile app available for iOS and Android operating systems. The digital banking service was launched four months ago and the app has since been downloaded by about 1 million phone users.

(Read also: BTPN ventures into small and medium enterprises)

However, it is too early to reveal the exact number of Jenius customers, Djemi said.

“Out of 25 million bank customers nationwide, 10 percent of them complain about things regarding basic services such as long queues and fees. Digital banking helps customers deal with these issues,” he said.

Djemi added that BTPN would still need to offer more programs to improve the popularity of Jenius. So far, the bank works with ride-hailing app Uber in providing a 50 percent discount for Jenius customers, as well as with The Goods Dept, a curated department store for Indonesian designers and selected global brands. (hwa)

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