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Sharp Indonesia introduces new 12kg capacity washing machines
The Indonesian unit of electronics giant PT Sharp Electronic Indonesia (SEID) aims to continue its reign over the country’s washing machine market through a number of strategic business moves this year
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Directors of PT Sharp Electronic Indonesia uneil new twin-tube washing machines in 12-kg and 14-kg capacity categories during their launching in Jakarta on Wednesday. (JP/ecn)
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he Indonesian unit of electronics giant PT Sharp Electronic Indonesia (SEID) aims to continue its reign over the country’s washing machine market through a number of strategic business moves this year.
Among them is a plan to expand its range of washing machines with the introduction of twin-tube machines boasting a capacity of 12 kilograms in early May.
This is Sharp’s first foray into the 12-kg category, according to SEID national sales senior general manager Andry Adi Utomo.
“Since 2008, we only sell washing machines with a capacity of 6 kilograms, 7 kilograms, 9 kilograms and 14 kilograms,” he told the reporters following the product’s launching in Jakarta on Wednesday.
With a wide variety of products, the company claims to top the country’s sales of washing machines in the twin-tubes category by owning 30.7 percent market share.
“After tapping into the 12-kilogram capacity market, we hope to maintain our position by increasing our market share for the twin-tubes category to 33 percent,” Andry said.
The company aims to gain a total market share of 25.5 percent with all of its washing machines this year, after achieving 24.5 percent total market share in 2016.
SEID is a Japan-based electronic company that has been distributing its product in Indonesia since 1969. At present, the company produces its washing machines in a factory in Karawang, West Java, which can produce up to 1 million products a year. (ecn/bbn)
