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Jakarta Post

Of legs and Pancasila: Two petitions battle it out over BLACKPINK ad

  • News Desk

    The Jakarta Post

Jakarta   /   Mon, December 10, 2018   /   11:19 am
Of legs and Pancasila: Two petitions battle it out over BLACKPINK ad The mother who launched the petition said the girlband’s outfits were too short. (YG Entertainment/The Korea Herald/File)

More than 85,000 people have signed a petition demanding the Indonesian Broadcasting Commission (KPI) stop airing an ad for online store Shopee that features South Korean girlband BLACKPINK, a brand ambassador for the e-commerce company.

A mother, Maimon Herawati, started the petition on change.org on Friday. In her statement, she deemed that the girlband’s outfits were too short.

"A group of women wearing skimpy outfits. What kind of subconscious values do we want to instill in our children with this vulgar ad that flaunts aurat [intimate parts]? The clothes do not even cover the thighs. Movement and expression are provocative. It is really far from [state-ideology] Pancasila values," she wrote on the petition.

She also made a post on her Facebook account, showing a screenshot of the video, in which she blurs the legs of the four members of the band.

“The ad has been aired during several children programs. One of them even aired this ad every few minutes,” Herawati said.

“At least, the KPI could regulate what kind of ads are appropriate to be aired during our children’s programs,” she added.

After her petition went viral, a fan of BLACKPINK launched her own counter petition on change.org, which had 27,000 signatures by Monday morning.

The petition, started by Uci Fauzia, calls on the commission to not stop the ad. In the statement, she said that people should be more open-minded. “Open your mind. Be smart, people,” she said. 

As the regional brand ambassador, BLACKPINK starred in the commercial that has garnered close to 27 million YouTube views since it was published on Nov. 18. (ggq/evi)