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Jakarta Post

Engaging millennials in business

  • Sudibyo M. Wiradji

    The Jakarta Post

Jakarta   /   Tue, March 12 2019   /  03:14 am

Starting up: The Jakarta Smart City Hive (JSCHive) coworking space in Karet Kuningan, South Jakarta, was established by the city administration in collaboration with EV Hive coworking space to support the development of digital start-ups. (JP/Seto Wardhana)In the world of business, start-ups and established companies must be highly familiar with innovation, one of the crucial components of growth and expansion.With Indonesia’s upcoming demographic bonus, the government has high hopes for its millennial generation, also called the Now Generation or Generation Y when it comes to start-ups. They are recognized for having creative ideas, being critical and finding solutions to problems arising around them. Millennials currently account for about 60 percent of the country’s total population of 255 million, or some 90 million. They are expected to comprise 75 percent of the workforce by 2...