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Unilever targets new market segments with new products
The company is open to acquiring new brands this year while it continues to develop new products and increase production capacity.
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The Unilever logo is seen at the Unilever De Brug building in Rotterdam, the Netherlands. (Courtesy of https://www.unilever.com/-)
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onsumer goods manufacturer PT Unilever Indonesia has pledged to continue innovating and developing its products in an effort to expand its market and cater to all customers from every segment.
Director Sancoyo Antarikso said recently that the company would continue to innovate and develop new products in the years to come as it had done since last year.
“Since the third quarter of last year, we’ve launched five new products and 27 innovations for our existing products,” he said during a public presentation in Tangerang, Banten.
Innovation, he said, was primarily for its Pond’s skincare line, in which the company launched several products, such as mask, glitter cream and face cleansers in an effort to stay relevant to its customers.
Unilever launched several new products last year, ranging from food to skincare, such as Jawara chili sauce and Korea Glow skincare product, he said.
The company has also launched two new products this year, namely Nameera Aquatic Botanical halal skincare aimed at the high-income bracket and ice cream brand Seru, which is targeted at the middle- lower-income bracket.
President director Hemant Bakshi said the company launched Nameera to accommodate the Muslim community and because of rising demand by the premium segment.
