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Sriwijaya revamps its mobile apps, adds more features to lure millennials
"Millennial customers are the strongest reason why we revamped our mobile apps. We know that they cannot be separated from their smartphones and in Indonesia there were 90 million millennials in 2018.”
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A Sriwijaya Air plane takes off. (Shutterstock/File)
T
he Sriwijaya Air Group announced on Monday it had relaunched and revamped its mobile application platform — Sriwijaya Air Mobile — with a brand new look and more features to attract more millennial customers.
"Millennial customers are the strongest reason why we revamped our mobile apps. We know that they cannot be separated from their smartphones and in Indonesia there were 90 million millennials in 2018,” said Sriwijaya Air commercial director Joseph Dajoe K. Tendean during a media briefing.
“Sixty-six percent of trips are booked with smartphones. Thus our mobile app revamp is very reasonable.”
The new mobile app provides a 24-hours non-stop virtual assistance called Sriwijaya Vitual Assistance (Sriva), which can help customers book tickets through a chat box. Users can book meals, select seats and prepay baggage in the ‘Add On’ feature in the app.
Other features include a Lower Price Preview for users to see price comparisons for several dates, My Trip to see their booking history and direct mobile check-in that eliminates the need to go to the website. Through the app, Sriwijaya also provides a wider range of cashless payment channels from credit cards and e-banking to digital wallets, as the airline partners with OVO and LinkAja.
Joseph said Sriwijaya planned to include other features that matter to travelers, such as hotel and accommodation booking, as well as car renting.
The Sriwijaya Air group -- Sriwijaya Air and NAM Air – aims to transport 12 million passengers in 2019. The airline wants 1 million of its passengers to book tickets through the mobile app. (bbn)
