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Jakarta Post

Going global? Nah, we prefer rural: Tokopedia

  • Arya Dipa

    The Jakarta Post

Bandung, West Java   /   Fri, August 23, 2019   /  09:22 am
The Jakarta Post Image
West Java Governor Ridwan Kamil (right) and Tokopedia CEO William Tanuwijaya chat after the signing ceremony of an MoU on West Java digital village development, digital public service expansion and fruit and vegetable farmer empowerment at the Pakuan building on Tuesday. ( Ramdhani)

Indonesian e-commerce unicorn Tokopedia is aiming to expand its business to rural areas rather than going global, as the great potential of villages in the country is seen as crucial in supporting Indonesia’s burgeoning digital economy. "In the future, we want to [enter] villages, here in Sukanegara village for example,” said Tokopedia CEO William Tanuwidjaja after signing a partnership MoU with the West Java provincial administration on digital villages development. “It will be more important than an expansion to, for instance, Singapore.” Part of Tokopedia’s “digital village” initiative agreed upon in the MoU is promotional and marketing efforts for village products, strengthening village-owned enterprises (BUMDes) and empowering villagers through wider access to the Tokopedia Center. “Every village has a featured ...