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Jakarta Post

TikTok plans to cash in on advertising business in Indonesia

  • Adrian Wa'il Akhlas

    The Jakarta Post

PREMIUM
Jakarta   /   Fri, October 4, 2019   /  01:33 pm
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TikTok app.(Shutterstock/Denys Prykhodov)

Video sharing service TikTok is planning to unlock advertising revenue potential in Indonesia through its business of short video content. TikTok public policy head for Indonesia, Malaysia and the Philippines, Donny Eryastha, told reporters on Thursday that the platform had not yet received revenue in Indonesia as its focus had been to attract more users. "We are planning to monetize our platform through several options, such as advertising and native apps," said Donny, adding that the China-based platform had already earned revenues from its business in other parts of the world. TikTok, known as Douyin in China and developed by Beijing-based technology company Bytedance, is an app for making and sharing short videos, generally from 15 to 60 seconds long. The videos are usually set to music, often featuring someone dancing, singing, doing a trick or lip-syncing. ...