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TikTok plans to cash in on advertising business in Indonesia
The platform is looking to attract more users from the Baby Boomer generation, adding that 70 percent of its users in Indonesia ranged from the ages of 15 to 34 at present.
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TikTok app. (Shutterstock/Denys Prykhodov)
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ideo sharing service TikTok is planning to unlock advertising revenue potential in Indonesia through its business of short video content.
TikTok public policy head for Indonesia, Malaysia and the Philippines, Donny Eryastha, told reporters on Thursday that the platform had not yet received revenue in Indonesia as its focus had been to attract more users.
"We are planning to monetize our platform through several options, such as advertising and native apps," said Donny, adding that the China-based platform had already earned revenues from its business in other parts of the world.
TikTok, known as Douyin in China and developed by Beijing-based technology company Bytedance, is an app for making and sharing short videos, generally from 15 to 60 seconds long. The videos are usually set to music, often featuring someone dancing, singing, doing a trick or lip-syncing.
"We are hoping that when someone opens our platform, they will not only find people dancing and singing but also teaching lessons," said TikTok Indonesia spokeswoman Chatrine Siswoyo.
Donny said the platform was looking to attract more users from the Baby Boomer generation, adding that 70 percent of its users in Indonesia ranged from the ages of 15 to 34 at present.
"Most of TikTok’s users in Indonesia are from the younger generations, but we are encouraging more [older] individuals by diversifying our content," said Donny, adding that the platform was also being used for food and travel videos as well as government campaigns.
