The Jakarta Post
Technology company Samsung Electronics Indonesia teamed up with e-wallet Dana and Gojek’s digital payment platform GoPay to provide Samsung smartphone users with Samsung Pay, an application that will integrate the two e-wallet services.
Samsung Indonesia head of product marketing for IT and mobile Denny Galant said the platform would improve the customer experience by providing easy access to the digital payment apps through Samsung Pay.
“Samsung Pay is not a digital payment app, it is an application to ease users’ access to digital payment platforms, namely Dana and GoPay,” Denny told reporters during a press briefing on the platform in Jakarta on Thursday.
Based on The Jakarta Post’s observations, Samsung users that had already downloaded the platform could use the app by swiping up on their smartphone’s lock screen without having to unlock the phone. After that, Samsung users could automatically use Dana for transactions using a QR code. Meanwhile, GoPay will be available on the platform in 2020.
Denny said the app would require users to enter their personal identification number (PIN) of their Dana or GoPay accounts for security purposes, adding that the app was available for all Samsung smartphone products with the Android 9 Pie operating system.
According to a study conducted by Kadence Indonesia earlier this year, 57 percent of smartphone users in the country possessed electronic money, whether app-based or card-based, with 89 percent opting for app-based payments. Of the 89 percent, 20 percent used more than one digital payment app.
Speaking during the same briefing, Dana CEO Vincent Iswara said the collaboration aimed to contribute to financial inclusion in Indonesia. “With Samsung’s broad market penetration in Indonesia, our collaboration will enhance financial inclusion.”
Samsung had a 24 percent market share in Indonesia in the second quarter, according to data from market research institute Canalys. This marked the first time it was bested by Chinese smartphone manufacturer OPPO, which claimed the title of Indonesia’s smartphone king with a market share of 26 percent.
A different result however was found by research firm Counterpoint Research, which released in August a market share report regarding smartphone sales in Indonesia in the second quarter of 2019. According to Counterpoint Research, Samsung remains triumphant in the first place with a 27 percent market share followed by Xiaomi and Oppo with 21 percent and 17 percent market share, respectively.
When asked about Samsung’s target during the launch of the app, Denny said the company did not set any specific targets in 2020 other than to provide users with a better experience. He did, however, say that the company would be open to working with other digital payment apps.
The Indonesian version of Samsung Pay differed from the same platform in other countries, with the former providing access to QR-based digital payment apps, while the latter was only applicable for credit cards and debit cards, Denny added.