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Jakarta Post

E-commerce promotes economic inclusion, interregional trade: Study

  • Riza Roidila Mufti
    Riza Roidila Mufti

    The Jakarta Post

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Jakarta   /   Mon, October 14, 2019   /  05:34 pm
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Tokopedia CEO William Tanuwidjaja talks at a seminar in Jakarta. The e-commerce platform says it has more than 90 million active monthly users.(The Jakarta Post/Donny Fernando)

When Laras Anggraini, 26, the owner of Smitten by Pattern, started her business in 2017, she was aware from the beginning that her clothing products filled a niche in the market, because they were unique with bright colors and artsy patterns. “At first, we only used social media, because we thought we had a specific market. Previously, the buyers were also limited to young people in Greater Jakarta or other big cities of Java,” she said on Thursday. However, she was surprised after joining an e-commerce platform, Tokopedia, in 2018, which gave her access to a new type of market that she had not found on social media before. She got buyers not only from Greater Jakarta but from as far afield as Papua, Makassar [South Sulawesi], Pontianak [West Kalimantan] and West Nusa Tenggara. “The buyers are also more varied now; we also meet customers who are mothers or fath...