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Jakarta Post

Off the shoulders of ‘Mbok’, into cafes and online stores: Jamu herbal drink enters Digital Age

  • A. Muh. Ibnu Aqil
    A. Muh. Ibnu Aqil

    The Jakarta Post

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Jakarta   /   Thu, November 21, 2019   /  01:07 pm
The Jakarta Post Image
Visitors enjoy food and 'jamu' herbal drinks at Suwe Ora Jamu cafe in Petogogan, Jakarta, in July 2017.(JP/Wienda Parwitasari)

With the popularity of jamu in decline among urban youths and middle-aged mbok (woman) selling jamu on the street now a rare sight, some have sought to repopularize the herbal drink with modern means. The effort to repopularize jamu reflects in the growing number of jamu cafes. One of them, Acaraki, borrows the coffee bar concept and methods of brewing. It sells jamu brewed using equipment intended for coffee, such as coffee grinders, espresso machines and French presses. Its founder, Jony Yuwono, opened the first store at the Kertaniaga building of Kota Tua in West Jakarta last year. He has now opened a second store in Kemang, South Jakarta, known for its upscale restaurants and cafes. Jony said his store concept started with the realization that jamu was in decline among the youth and that people prefer coffee to jamu, despite both commonly tasting bitter. “...