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Jakarta Post

Price, style more important for Indonesia’s consumers than sustainable fashion

  • Riska Rahman and Eisya A. Eloksari

    The Jakarta Post

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Jakarta   /   Wed, November 27, 2019   /  07:08 am
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A worker sews a 3x2 meter tapestry from spare cloth at the Threadapeutic warehouse in Jakarta.(Courtesy of Threadapeutic/-)

As the public becomes more aware about the effects of plastics and other pollutants to the environment, more and more people have vowed to turn their lives around by using stainless steel straws, reusable food trays and even looking into buying electric vehicles. However, it seems as if the same kind of awareness on sustainability has yet to reach the fashion world, as most consumers are more concerned about the price point and style than whether the production materials and the overall manufacturing and distribution processes are sustainable. “Many of [the customers] are more concerned about the comfort, style and price of the clothes instead of the materials,” said Caroline Siahaan, designer and founder of local clothing line Oline Workrobe, said during a forum with the Indonesian Chamber of Commerce and Industry (Kadin) in Jakarta on Sept. 2. This has led to ...