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Jakarta Post

E-commerce dominates in 2019 with Tokopedia topping the list

The Jakarta Post Image
West Java governor Ridwan Kamil (right) and Tokopedia CEO William Tanuwijaya chat after the signing ceremony of an MoU on West Java digital village development, digital public service expansion and fruit and vegetable farmers empowerment in Bandung on Aug. 28, 2019. ( Ramdhani)
Adrian Wail Akhlas
JAKARTA   ●   Mon, December 30, 2019

Indonesia’s e-commerce is spearheading the growth of the country’s burgeoning digital economy in 2019, although the government’s recent decision to lower the tax threshold for imported goods sold via e-commerce might slow the growth next year.

The e-commerce sector in Indonesia grew at a compound annual growth rate (CAGR) of 88 percent from 2015 to 2019 with a gross merchandise value (GMV) of US$21 billion, according to the annual e-Conomy SEA 2019 study, conducted by American tech giant Google, Singaporean holding company Temasek and management consulting firm Bain & Company.

“The e-commerce sector is growing rapidly [in Indonesia] due to large funding and tight competition from local and regional players,” said Google Indonesia managing director Randy Jusuf on Oct. 7.

Randy said the growth in the e-commerce sec...

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