Indonesia’s e-commerce is spearheading the growth of the country’s burgeoning digital economy in 2019, although the government’s recent decision to lower the tax threshold for imported goods sold via e-commerce might slow the growth next year.
The e-commerce sector in Indonesia grew at a compound annual growth rate (CAGR) of 88 percent from 2015 to 2019 with a gross merchandise value (GMV) of US$21 billion, according to the annual e-Conomy SEA 2019 study, conducted by American tech giant Google, Singaporean holding company Temasek and management consulting firm Bain & Company.
“The e-commerce sector is growing rapidly [in Indonesia] due to large funding and tight competition from local and regional players,” said Google Indonesia managing director Randy Jusuf on Oct. 7.
Randy said the growth in the e-commerce sec...
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