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Jakarta Post

Radio stations strive to attract younger audience

  • Istu Septania

  /   Thu, January 2 2020   /  01:53 am
New dawn: Members of the national radio station Radio Republik Indonesia attend a ceremony marking the launch of the station’s nationally integrated newsroom, which incorporates the station’s efforts to digitally transform itself and win over a younger audience. (Courtesy of Radio Republik Indonesia)

New dawn: Members of the national radio station Radio Republik Indonesia attend a ceremony marking the launch of the station’s nationally integrated newsroom, which incorporates the station’s efforts to digitally transform itself and win over a younger audience. (Courtesy of Radio Republik Indonesia)Wahyu Astuti noticed that her 16-year-old daughter, Michelle, was spending most of her free time on her phone. Michelle enjoys videos of K-pop dances, watch vlogs of stand-up comedian Raditya Dika or plays the songs of Disney’s megahit movie Frozen on YouTube. With a phone and an internet connection, Michelle no longer needs to turn to old-school entertainment. “She hasn’t watched TV for seven years and she simply doesn’t listen to the radio,” Wahyu says. She would have to ask her daughter to unplug her headset and listen to the radio instead. The fact that her daughter shows no...