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Jakarta Post

No more ‘burning cash': Gojek looks to improving user experience

  • News Desk

    The Jakarta Post

Jakarta   /   Thu, February 13, 2020   /  04:22 pm
The Jakarta Post Image
A Gojek driver passes a road carrying a GoFood delivery pouch.(JP/Arief Suhardiman)

  Homegrown decacorn Gojek will stop “burning cash" and instead focus more on improving user experience to achieve sustainable growth, a top executive has said. Gojek co-CEO Kevin Aluwi made the statement in reference to the company’s food delivery service GoFood, digital payment platform GoPay and ride-hailing service in growing its customer base. The strategy would be more effective in achieving sustainable, long-term growth, Kevin said on Feb.11 alongside other Gojek executives at a press briefing in Jakarta. In its bid to improve user experience, Gojek launched in mid-January three new features under its food delivery service, GoFood Pickup, GoFood Turbo and GoFood Plus, and integrated Google Assistant in its app. GoFood Pickup is a self-pickup ordering facility that allows customers to order food at a restaurant for picking up later. GoFood Turbo...