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Jakarta Post

E-envy: Online commerce platforms vie for consumer loyalty

  • News Desk

    The Jakarta Post

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Jakarta   /   Sat, February 22, 2020   /  08:14 am
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A recent study predicts that there will be 310 million digital consumers in Southeast Asia by 2025, a notable expansion from the 250 million consumers in 2018.(Shutterstock.com/one photo)

E-commerce platforms in Indonesia are competing for consumer loyalty as people continue to shop around on different platforms, joint research by Facebook and Bain & Company shows. The study, titled Riding the Digital Wave: Southeast Asia’s Discovery Generation, found that, on average, people in Indonesia shop across 3.8 different platforms before making a purchase decision. Rahmi Tri Wahyutika, 22, has been an online shopper for about five years and has tried seven different e-commerce platforms so far. Shopee and Tokopedia are her go-to options.  “Normally, I compare [prices on] two platforms for small purchases or purchases under Rp 1 million [US$73.16]. But for purchases above Rp 1 million, I check almost every platform,” Rahmi told The Jakarta Post on Thursday.  She added that she also shopped at different marketplaces because some brands w...