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Jakarta Post

11 start-ups graduate Gojek’s business accelerator program

  • Eisya A. Eloksari

    The Jakarta Post

Jakarta   /   Fri, June 19, 2020   /   01:33 pm
11 start-ups graduate Gojek’s business accelerator program Representatives of Gojek and start-up accelerator Digitaraya attend the launch of Gojek Xcelerate on Sep 10, 2019. (Tribunnews/Hari Darmawan)

Gojek’s new business accelerator program, Gojek Xcelerate, announced Wednesday that 11 new start-ups that directly served customers had graduated from its fourth batch.

Gojek Xcelerate chief Yoanita Simanjuntak said the latest batch focused on direct-to-consumer (D2C) start-ups as consumers were increasingly seeking accessible products and services on digital platforms

“Gojek has seen success in applying the D2C business model. We observed that the D2C model works well for start-ups, as it allows them to directly gather insights and feedback, and make timely adjustments for product improvement. This makes the D2C model very relevant,” she told The Jakarta Post on Thursday.

She went on to say that the accelerator program alumni would have the opportunity to integrate with the Gojek ecosystem.

The D2C start-ups are art supplies and tutorial start-up Bartega; fashion e-commerce and service GetGo, KEROKOO, Mena Indonesia, Sare Studio and WATT; as well as make-up companies TROPE cosmetics and Rollover Reaction.

Read also: Talent procurement hampers tech start-ups in implementing AI

Other start-ups are in the health and wellness sector, namely Elio and PURA, along with environmental service company Jejak.in.

Elio founder Walton Hartanto said the digital men’s health company was looking for US$1 million to enhance product development and ramp up marketing, as the consumer health market was projected to reach $6 billion by 2024

“We see that there is significant under-penetration of men seeking medical treatment for problems such as acne and hair loss, and this is what we want to address,” he said during the start-up demonstration day on Wednesday.

The start-ups received training and mentorship from Gojek, its accelerator partner Digitaraya, McKinsey & Co, UBS Bank and Google Developers Launchpad since its launch in September.

“Despite the uncertain economic projections, start-ups have the advantage to innovate and adapt quickly in responding to the changing economic climate,” said Digitaraya managing director Nicole Yap.

Since it first launched in 2019, the program has trained 35 start-ups. The first batch of the accelerator program trained five start-ups that use machine learning, the second batch trained 10 start-ups with women founders and the third focused on nine Indonesian start-ups with “daily consumer innovation.” (eyc)