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Jakarta Post

Offline retail still necessary amid e-commerce boom: Business

  • Eisya A. Eloksari

    The Jakarta Post

Jakarta   /   Wed, December 2, 2020   /  05:26 pm
The Jakarta Post Image
Transact safely: Shop owner Yandizar Erisma Sembiring (right) serves a customer under health protocol to prevent the spread of COVID-19 in Bogor, West Java.(JP/Wendra Ajistyatama)

Business players and an industry association have said that the future of Indonesia’s retail industry will be a mix of offline and online platforms, despite the fact that e-commerce is experiencing exponential growth in the country. Fast-moving consumer goods (FMCG) company PT Kino CEO and president director Harry Sanusi said the company would keep developing its products for both online and offline retail to keep up with the competition. “The pandemic has driven businesses, including ours, to go digital. We will be combining and maximizing our online and offline presence, so that we will not be behind companies with only online or only offline [sales],” he said during the Microsoft Cloud Summit 2020 held virtually on Tuesday. Indonesia has seen a new cohort of e-commerce users as the coronavirus outbreak has discouraged consumers from going outside. Data f...