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ShopeePay retains discounts to feed e-shopping boom
ShopeePay, which has led digital payments in Indonesia since October, plans to strengthen its presence by extending discounts and cash-back offers in 2021.
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ShopeePay, which has led digital payments in Indonesia since October, plans to strengthen its presence through continuing discounts and cash-back offers in 2021. (Shutterstock.com/shutter_o/File)
ShopeePay, the e-wallet arm of e-commerce firm Shopee, will continue giving discounts and cash-back offers this year after remaining the country’s most popular e-wallet in January.
ShopeePay campaigns and growth marketing head Cindy Candiawan said that in 2021, the company would keep offering promotions such as up to 90 percent cash back for online purchases of games, food and beverages, among other items.
“Our Deals Sekitarmu [Deals Around You] program can help users buy discount vouchers online that can be used for offline purchases at stores near the user,” she told The Jakarta Post on Friday.
Established in 2018, ShopeePay is housed within Shopee’s platform. However, Cindy said ShopeePay could also be used for investment, payment, transportation, retail and education fees, among other uses.
“We are committed to encouraging financial inclusion and working with various players in the industry to add more useful use cases,” she added.
According to a survey by market research firm NeuroSensum that took place from November 2020 to January of this year, ShopeePay had the highest user penetration at 68 percent, outperforming other e-wallets such as OVO (62 percent), DANA (54 percent), GoPay (53 percent) and LinkAja (23 percent).
